Putting the Consumer at the heart of building compelling brand strategies
BrainAlly brings big business marketing strategy and expertise to medium sized and ambitious startups, by bringing together the art and science of brand growth.
Who We Are
At BrainAlly, we believe in the power of whole brain thinking. Growth isn’t just about data or creativity alone – it’s about combining insight with imagination, logic with intuition and analysis with empathy.
Hi I’m Sioned, A transformative Marketing and Insights leader with over 25 years’ experience leading strategic growth agendas across local, regional and global CPG brands within internationally renowned companies such as PepsiCo, Kellogg’s and Premier Foods, , I have a proven track record of putting the consumer at the heart of building iconic brand positionings, campaigns and innovations. A few examples:
Pioneering a consumer centric planning approach that led to a multiyear strategy for one of Europe’s biggest snack brands. Elevating its food credentials to drive incremental penetration.
Delivering significant P&L productivity by in-housing insight expertise in global hubs in service of stronger and faster decision making.
Re-inventing Europe’s largest fresh juice brand, shifting the brand to growth in Continental Europe for the first time in 3 years.
Conceptualizing and launching a young adult cereal brand which has seen global success.
Pioneering a consumer centric planning approach that led to a multiyear strategy for one of Europe’s biggest snack brands. Elevating its food credentials to drive incremental penetration.
Delivering significant P&L productivity by in-housing insight expertise in global hubs in service of stronger and faster decision making.
Re-inventing Europe’s largest fresh juice brand, shifting the brand to growth in Continental Europe for the first time in 3 years.
Conceptualizing and launching a young adult cereal brand which has seen global success.
What we deliver
Strategy that makes sense and inspires action:
Customer and consumer understanding
- Understanding your growth audience vs. where you are today.
- Humanizing your target to inspire ideation.
- Tailoring of product/service offerings to attract new customers.
Brand and business
Strategy
- Brand or business value proposition – the roadmap for how your brand is going to deliver growth.
- Identification and prioritization of strategic growth opportunities.
- Pitch decks for customers or investors.
Brand stretch and Innovation opportunities
- Trend understanding and future disruptors.
- White space Innovation territories and ideation facilitation.
Marketing Process
Excellence
- Repeatable processes to upskill inhouse teams to deliver stronger strategies
Customer and consumer understanding
- Understanding your growth audience vs. where you are today.
- Humanizing your target to inspire ideation.
- Tailoring of product/service offerings to attract new customers.
Brand and business Strategy
- Brand or business value proposition – the roadmap for how your brand is going to deliver growth.
- Identification and prioritization of strategic growth opportunities.
- Pitch decks for customers or investors.
Brand stretch and Innovation opportunities
- Trend understanding and future disruptors.
- White space Innovation territories and ideation facilitation.
Marketing Process Excellence
Repeatable processes to upskill inhouse teams to deliver stronger strategies
Solutions can be right sized to accommodate for your budget.
How We Do It
01
Advisory – Deep discussions on your problems or current ways of working in service of sharing advice and suggestions.
02
Strategy ‘Sprints’ – Defined problems that require fast turnaround times and clear recommendations.
03
Fixed Term resource – Challenges or resource gaps that require fractional or interim presence.
Let’s Tackle Your Biggest Business Challenges Together.
If you have a meaty challenge that you don’t have brain space for, we can bring clarity to the problem, strategy to the response and an action plan to deliver results.
